Compliance Guideline and Contract
📌 ReplyBlue SMS Compliance & Best Practices for Clients: Ensuring Ethical & Compliant Messaging to Prevent Bans & Legal Issues
🔹 Overview
ReplyBlue is an iMessage-native sales platform designed for relationship-driven messaging, not mass SMS blasting. Unlike services like Twilio, we do not support bulk messaging or cold outreach to random contacts.
🔹 Lead Opt-In Requirement
🔹 Clients cannot upload contacts into our CRM unless those leads have explicitly opted into receiving messages.
🔹 We require proof of opt-in documentation before integrating any leads into ReplyBlue.
🔹 Our platform is designed for nurturing relationships with warm leads, not for cold outreach.
✅ Required Proof of Lead Opt-In
Clients must provide:
• ✅ A sign-up form, landing page, or consent document showing lead agreement to receive SMS messages.
• ✅ Clear disclosure that customers explicitly opted in for text communication.
🚫 What’s Not Allowed:
❌ Uploading purchased, scraped, or random contact lists.
❌ Using ReplyBlue as a mass texting or blasting tool.
❌ Importing leads without proof of opt-in.
🔹 Responsible Messaging Strategy
To protect your phone line and maintain high deliverability, we enforce the following limits:
• ✅ Max 50 new contacts per day.
• ✅ Max 300 total messages per day per phone line.
• ✅ AI automation should only message 3-5 contacts every 5-10 minutes.
• 🚫 Do NOT blast 50+ messages at once—this will trigger spam alerts and potential bans.
⚠️ Why This Matters?
Carriers monitor SMS patterns. Sending messages too quickly or in bulk can lead to flagged numbers or account bans.
🔹 Tactics to Prevent SPAM & Bans
🔹 Use a “Text Me First” Funnel – Route leads to a landing page prompting them to initiate a conversation. Once a lead texts first, they become a trusted contact, meaning you can send unlimited messages without triggering spam filters.
🔹 Establish Trusted Contacts – Leads who engage first with your number are less likely to flag messages as spam.
🔹 New Conversations Per Line – Each phone line should handle 20-50 new unique conversations per day to stay compliant.
🔜 Upcoming Feature:
ReplyBlue will introduce a Trusted Contact Badge to help identify contacts who are safe to message frequently.
🔹 Managing SMS Volume & Scaling
🔹 If you need to send more messages or increase daily outreach, you must add additional phone lines.
🔹 Each phone line has a benchmark of 50 new conversations per day.
🔹 The goal is to build trusted contacts first, then gradually scale outreach.
🚫 What happens If You Ignore These Rules?
If a client violates our compliance rules and their number gets banned:
• ❌ $150 penalty fee for setting up a new number. (One-time courtesy ban fee waiver for the first banned phone number.)
• ❌ Replacing a banned number takes up to 2 weeks for approval.
• ❌ Contacts must be ported to a new line, delaying outreach.
✅ One-Time Courtesy Ban Fee Waiver
If you receive a first-time ban, ReplyBlue will cover the $150 penalty fee as a one-time courtesy.
🔹 After the first incident, any future bans will be charged at $150 per new line setup.
🔹 Client Onboarding Compliance Process
Before onboarding, ReplyBlue will:
✅ Step 1: Lead Compliance Analysis
• Verify that all contacts being imported into ReplyBlue CRM have opted in.
• Require proof of lead consent before integration.
✅ Step 2: Messaging Strategy Development
• Work with clients to design a compliant SMS outreach plan.
• Optimize timing, messaging cadence, and audience segmentation to improve engagement rates.
✅ Step 3: AI Training & Outreach Automation (Optional)
• Clients can work with a ReplyBlue AI Specialist for one month to fine-tune AI-driven outreach.
• AI will be trained to automate outreach gradually, not in bulk.
📌 Why Compliance Matters
Following these best practices ensures:
✔️ Higher engagement & response rates.
✔️ Protection from carrier spam filters.
✔️ Avoiding account bans & legal issues.
✔️ A long-term, sustainable messaging strategy.
🔹 By using ReplyBlue, clients agree to follow these compliance policies. If a client repeatedly violates our guardrails, we reserve the right to restrict access to our platform.
🚀 Conclusion
ReplyBlue is built to nurture warm leads and convert them into customers—not for spammy, mass-texting tactics.
✅ Use real, opted-in leads.
✅ Send messages in a structured, human-like manner.
✅ Scale responsibly by adding more phone lines if needed.
✅ Avoid spam triggers by letting customers engage first.
By following these compliance strategies, clients can maximize SMS performance while staying compliant and protecting their phone lines from bans.
📌 Next Steps for Clients
1️⃣ Review your lead sources and ensure all contacts have opted in.
2️⃣ Adjust messaging strategy to follow our recommended daily limits.
3️⃣ Set up a “Text Me First” funnel to establish trusted contacts.
4️⃣ Reach out to our team for AI optimization and best practices.
📩 Need Help? Contact ReplyBlue for compliance support! 🚀
hello@replyblue.com
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